A relatively inexpensive way to promote your business and build your database is through social or business networking. Why not
Category: Copywriting
Not enough hours in the day?
There’s a lot of pressure to get it right, and not enough time to do it justice. Have you run
Long sales copy sells
Long sales copy is effective when you are selling expensive items, online educational products, new products and/or feature rich products.
Outstanding brief = outstanding results
Powerful client-focused briefing process You can already sell face-to-face, the trick is translating your sales approach into winning sales copy. I
Quality Assurance – Quality Management System ISO 9001:2008
Looking for ways to improve productivity and customer satisfaction? Quality Management System ISO 9001:2008 provides an internationally recognised framework for business management. With over 1million accredited organisations worldwide, it is one of the most widely used management tools in the world.
Optimised web copy to improve your organic ranking
High quality web copy is critical to ranking well in popular search engines. Talk to Kaye about keeping your website fresh and relevant to your client base. By re-purposing copy you will maximise your investment and your market reach.
5 months to Christmas?!
Not sure if the time-check comes as welcome relief or panic for you, but for me July is an interesting
Fear or freedom?
Of course, we all say, “I choose freedom!” But do we? Every time we say “I can’t…” we are giving into fear – fear of failure, fear of the unknown, fear of looking stupid. Writer Kaye Hall rediscovers freedom on a car trip from Mansfield to Darwin. The journey becomes a metaphor for life proving (once again) that fear of the journey is often more painful than the journey itself.
Copywriting: Tricks of the Trade
My growing desire to ‘teach a man to fish’ and connect more with others has begun to transform my thinking around my business, Wordsmith & More. I have developed a new workshop called ‘Copywriting: Tricks of the Trade’ that, in a few hours, will transform how write about your business. You already have the passion, I can give you the knowhow and seeing the results will give you the confidence – it’s that simple!
After sitting at the desk of Wordsmith & More for 6 years, 4 days a week, 6 hours a day, I’m ready for more (and more meaningful) face-to-face interaction with others. Part of my life’s journey has been exploring my own self-expression through journaling, story writing, poetry, drawing, printmaking, clay modeling, carving, spiritual awakening and dance. In 2012/13 I plan to begin developing a whole raft of arts-based workshops focused on self-expression with artists and healers from around the country. Please stay tuned!
Business morphs
I also want to help others develop their own communication skills, rather than rely on me. I truly believe we each have our unique ‘voice’ and are our own best spokesperson. Sometimes translating that into print is difficult, but having the confidence, guidelines and practice definitely helps!
Six years into my business I am developing workshops and guidelines for copywriting, business planning and creative writing… with a fair pull towards also working with others to develop a whole range of workshops focused on self expression using meditation, dance, clay, voice – whatever works!