Powerful client-focused briefing process

You can already sell face-to-face, the trick is translating your sales approach into winning sales copy. I will work with you to create copy that reflects you/your organisation’s personality and customer service standards.

My working style is very collaborative. Particularly in the early stages of a copywriting job I need to spend time (skype, phone or meeting) with someone in your organisation who can talk about

• The inspiration, passion and commitment behind what you do
• The clear intent behind your communication
• Your clients – who they are, what they need
• Your competitors and your competitive edge
• Your website – layout, functionality, SEO strategy, keywords, etc

Creative process – business outcomes

The briefing process will help bring your strengths, competitive edge and communication aims into focus, and allow us to produce intentional, targeted copy that really speaks to potential clients. I will

• Listen and reflect back your needs
• Suggest a way forward
• Explain the principles behind my recommendations
• Weave my magic

Once the briefing process is complete, the turnaround time on copywriting is quick, often 2-3 days, depending on the size of the project, my workload and how quickly you get back to me with feedback.