Search Engine Optimised (SEO) web copy is critical to ranking well in popular search engines. This is not something you can do once and walk away from – you need to constantly refresh your content to maintain your search engine ranking.
You need quality copy on each page of your website so that the search engines have something to work with – minimum 125 words per page. Your copy should aim to build trust and give value to clients and potential clients. You can follow these 7 simple steps to improve your search engine ranking.
Improve your ranking in 7 Simple Steps
Moving on up!
- Submit your URL to popular search engines
- Research keywords using customer feedback, Google Keyword Tool, etc
- Ensure keyword meta data is in place
- Update website copy using keywords and phrases
- Keep your copy fresh with regular keyword rich, content rich blog posts
- Become a hub – generate relevant non-conflicting inbound links
- Establish yourself as an expert in your field with valuable information and advice – share on Youtube, Twitter and article directories to generate backlinks to your site.
For help writing quality web copy, talk to Wordsmith, Kaye Hall. Talk to Kaye about re-purposing your copy for maximum value!