Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. – Chinese Proverb
My growing desire to ‘teach a man to fish’ and connect more with others has begun to transform my thinking around my business, Wordsmith & More.
While some clients outsource their writing for objective business management reasons – usually around resource management – others outsource their writing because they don’t think they can do it themselves. I’m happy to write for clients who are too busy to write for themselves but for people who lack the confidence to write, I would like to offer a different kind of service.
I believe we are each our own best PR. People who are passionate about their business are usually clear and articulate in person. The challenge is to overcome their lack of confidence or knowhow when putting this passion down on paper.
Part of my life’s journey has been exploring my own self-expression through journaling, story writing, poetry, drawing, printmaking, clay modeling, carving, spiritual awakening and dance. While many people see ‘business’ and ‘personal’ as completely separate, my experience has been that most people who are passionate about their work are coming from the Heart. For many, their business is extremely personal, which means the business itself is a form of self-expression.
Sometimes, the closer to your Heart something is, the harder it can be to put it into words. Harder still when those words will be read, judged and impact directly on your bottom line – it’s no wonder these people shy away from writing their own marketing copy!
But I think I can help. There is an ‘art’ to copywriting. They key is passion, confidence and knowhow. I have developed a new workshop called ‘Copywriting: Tricks of the Trade’ that, in a few hours, will transform how you write about your business. You already have the passion, I can give you the knowhow and seeing the results will give you the confidence – it’s that simple!
After sitting at the desk of Wordsmith & More for 6 years, 4 days a week, 6 hours a day, I’m ready for more face-to-face interaction with others. My satisfaction comes from helping others and, in the context of my work, this means helping people express themselves in a business sense. I love seeing people light up, the tension drain from their faces, when they realize they can actually do it themselves.
Over the next year, I will be offering writing workshops ‘Copywriting: Tricks of the Trade’ and ‘Writing Your (True) Life Story’ as well as developing a whole raft of arts-based workshops focused on self-expression with artists and healers from around the country. Please stay tuned for more 🙂