The goal when writing is to convey the message as efficiently and concisely as possible, not to demonstrate the writer’s extensive vocabulary. Jargon or technical language is generally inappropriate when communicating with customers. Incorrect grammar can distract the reader from your message and undermine their confidence in you or your organisation.

A relatively inexpensive way to promote your business and build your database is through social or business networking. Why not

There’s a lot of pressure to get it right, and not enough time to do it justice. Have you run

Long sales copy is effective when you are selling expensive items, online educational products, new products and/or feature rich products.

Powerful client-focused briefing process You can already sell face-to-face, the trick is translating your sales approach into winning sales copy. I

Looking for ways to improve productivity and customer satisfaction? Quality Management System ISO 9001:2008 provides an internationally recognised framework for business management. With over 1million accredited organisations worldwide, it is one of the most widely used management tools in the world.

High quality web copy is critical to ranking well in popular search engines. Talk to Kaye about keeping your website fresh and relevant to your client base. By re-purposing copy you will maximise your investment and your market reach.

Not sure if the time-check comes as welcome relief or panic for you, but for me July is an interesting