Maximise your investment
Wordsmith & More will show you how to maximise your investment in professional copywriting by re-using writing across as many areas of your business as possible.
Ask Kaye about re-purposing copy written for
- Web copy and blogs
- eMail campaigns and newsletters
- Articles and media releases
- Grants and award nominations
- Business plans, annual reports
- Operations manuals
- HR manuals
Go mining!
Existing copy is a gold mine! Dig out all the writing you (or someone else) has ever done about your business. With a quick update you will have a new blog or article to keep your web content fresh.
- Thank you letters – client testimonials make great promotional material
- Cut ‘n’ paste flashes of brilliance from social media chats
- Workshop notes – use those moments of inspiration!
- Sales letters/emails – especially if they were successful
- Media articles – written by you or someone else
- Proposals/grant applications
- Old web copy
- Old business plans
Sometimes over the years you lose touch with your original inspiration. Outdated business documents often hold forgotten gems. Remember, you may have been in business for years but your new clients are just getting to know you – old news is news to them!