In 2012–13, over three quarters (76 per cent) of Australia’s 15.4 million internet users made a purchase or order over the internet, according to figures released by the Australian Bureau of Statistics. Travel, accommodation, memberships or tickets of any kind were the most common type of purchase for both males and females. The second most popular online shopping items for females were clothes, cosmetics or jewellery (59 per cent), in comparison to males second most popular purchases of CDs, music, DVDs, videos, books or magazines (50 per cent). (Source: http://www.abs.gov.au/)
My turnover has more than doubled since I started actively marketing online. Today more than 50% of my clients are from other parts of Australia or overseas. Selling online is the best way I know to ride out inevitable dips in the local economy.
To maintain an effective online presence, you need:
- Compelling SEO website &/or Facebook Page
- Social media strategy
- Online advertising strategy
- Blogs and YouTube videos (YouTube is the 2nd biggest search engine after Google)
- Media releases and articles suitable for traditional and online media