Your website is a powerful marketing tool. In Australia alone there are 11.3 million Internet users and 61% regularly purchase goods and services online. Gone are the days when you could create a website and walk away. If you are serious about doing business online your website needs to be as approachable and engaging as you are in person.
Make sure they find you
In simple terms, there are two ways people will find you online: they will follow a link you have given them (via social media, advertising or direct marketing) or use a search engine (e.g. Google) to search for you.
High quality web page content is critical to ranking well on popular search engines. Your web copy must be
- Keyword rich
- Client focused
- Packed full of value
- Around 125 words per optimised page
- Full of relevant non-conflicting links
- Regularly updated
If you are serious about doing business online your web page copy needs to be as engaging as you are in person. Talk to Kaye about developing powerful selling copy for your website.
Through a structured process we will –
- Identify your customers
- Research your competitors
- Clarify your key messages, products and services
- Identify the best search words and phrases for your business
- Write original copy or edit/refresh your existing copy
- Build a WordPress website
- Set up your SEO including Google maps and directory listings
- Domain name registration and hosting is also available