RECYCLING is a well established practice in our lives – paper, aluminium, glass, green waste, clothes. But have you thought of recycling words? ‘Re-purposing copy’ is the industry jargon. Article marketers do it all the time. They chop up and mix articles to create new articles to multiply your content and links across the web. When it’s done without integrity it’s pretty trashy – the articles created have little use or meaning beyond generating backlinks for your website.
But when ORIGINAL COPY is written to reflect your expertise, philosophies and specific business aims, these articles can become a GOLDMINE of content for other parts of your business. I encourage my clients to recycle articles as web content, media releases, blog/news content, email to your clients, newsletter or even an eBook. Or start with web copy and recycle it into articles, media releases, etc – it works either way! In each case, slight tweaking will ensure it stays fresh and relevant to each new application.
I’m not sure if it will help with global warming – but it WILL save you money! Give me a call if you want to know more 
Cheers, Kaye