Are you collecting customer details, statistics and feedback? Remember, the better you know your customers, the easier it is to reach them and meet their needs. Your research should include age,\u00a0gender, relationship status, location\u00a0and level of\u00a0education\/employment as a minimum. I also recommend investigating what motivates your customers and finding out what else they do with their time and money. Don’t make assumptions, talk to your\u00a0customers, ask\u00a0them why they do business with you. Clarity about your target market will save you time and money.<\/p>\n
When you’re looking at age, you should also take a\u00a0look at\u00a0generation profiling i.e. Baby\u00a0Boomers, Gen-X\u00a0and\u00a0Gen-Y\/Millenials. Each generation has distinct characteristics. Understanding the typical behaviours and preferences of your target market\u00a0will give you insight into how to sell and delivery your product or service.<\/p>\n
For example, Gen-Y\/Millenials are beginning to have a\u00a0significant\u00a0impact in the marketplace. They are the world\u2019s first global generation and the most educated, entertained, materially endowed, and entrepreneurial (yet supported and protected) generation in history.<\/p>\n