{"id":1061,"date":"2016-01-12T10:39:50","date_gmt":"2016-01-12T01:09:50","guid":{"rendered":"https:\/\/wordsmithandmore.com\/?page_id=1061"},"modified":"2016-06-20T17:05:17","modified_gmt":"2016-06-20T07:35:17","slug":"marketing-copy","status":"publish","type":"page","link":"https:\/\/wordsmithandmore.com\/writing-services\/marketing-copy\/","title":{"rendered":"Marketing Copy"},"content":{"rendered":"<p>Translate all your\u00a0passion and conviction into powerful marketing copy.\u00a0Like anything, <strong>Marketing Copywriting<\/strong> is\u00a0a process. The first step\u00a0is obtaining a comprehensive brief:<\/p>\n<ul>\n<li>What are you selling, or what is your key message?<\/li>\n<li>Who are you talking to? Create a customer \u2018avatar\u2019<\/li>\n<li>What is your aim\/call to action?<\/li>\n<li>Where will these words appear?<\/li>\n<li>Who are you competing with?<\/li>\n<li>What is your unique selling proposition\u00a0or competitive edge?<\/li>\n<li>What proof do you have that you can deliver?<\/li>\n<\/ul>\n<p>Are you collecting\u00a0customer details, statistics and feedback?\u00a0Remember, the better you know your customers, the easier it is to reach them. Together we\u00a0will\u00a0build a customer profile for markets you are already tapping into, or ones you would like to develop.<\/p>\n<p>Step one is a FREE one-hour briefing process. Call Kaye to\u00a0make a booking on 0409 848 765.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wordsmith, Kaye Hall will translate all the passion and conviction you bring to your business into powerful marketing copy. Like anything, Copywriting is a process. Step one is a FREE one-hour briefing process. Call Kaye to make a booking on 0409 848 765.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":843,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Copy -<\/title>\n<meta name=\"description\" content=\"Kaye Hall will translate all the passion and conviction you bring to your business into powerful marketing copy. 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